How the rise of fintech has impacted traditional banking services?
In recent years, the financial landscape has undergone a dramatic transformation driven by the rise of fintech companies and their innovative technologies. As these agile firms disrupt traditional banking models, they are reshaping how consumers access financial services. This article explores key technologies that are driving this innovation, the impact of fintech on traditional banking, and the importance of collaboration between these two sectors to enhance customer experiences and ensure regulatory compliance.
Key Technologies Driving Innovation in FinTech :
- Blockchain Technology : Blockchain provides a secure, immutable transactions ledger, reducing fraud, & ensuring transparency. This technology is particularly beneficial for financial transactions. It allows for real-time auditing that enhances stakeholder trust.
- Use of APIs:
APIs facilitate collaborative between fintech companies & traditional financial institutions, allowing for the sharing of data & services. This integration enables fintech firms to leverage banks data & infrastructure to offer innovative, value-added services that enhance customer experience. - Adoption of AI and ML:
- AI & ML technologies increasingly detect & prevent fraud, analyse customer behaviour & personalise financial services.
- AI powered chatbots & virtual assistants enhance user satisfaction & engagement with real-time support. - Increasing Demand for digital payments :
There is an accelerated shift to digital payment methods which fintech companies meet through advanced payment processing solutions.
How Fintech is impacting traditional banking ?
- Customer-Centric Approach :
Fintech prioritise a customer centric approach by tailoring their offerings to meet the specific needs and preference of their users. - Digital Transforamtion :
Major banking institutions are making significant investments in upgrading their digital infrastructure to provide enhanced online and mobile banking services, including real-time transactions, paperless account setup, and digital customer support.
Additionally, traditional banks are adopting cloud computing, artificial intelligence (AI), and big data analytics to boost operational efficiency, deliver a seamless customer experience, and improve credit decision-making for a diverse range of customers.

3. Regulatory Compliance :
To ensure customer protection & maintain the stability of financial system, traditional banks & fintech companies are implementing technologies like Anti-Money Laundering (AML), Know your customer (KYC) & data privacy regulations.
4. Risk Management :
The rapid growth of online lending platforms has heightened concerns over credit risk assessment and fraud detection. In response, banks are leveraging advanced analytics, machine learning, and alternative data sources to more accurately evaluate customer creditworthiness and detect fraudulent activities in real time. These measures are crucial for mitigating the risks associated with fintech lending and other emerging financial services.
5. Expanding Financial Inclusion through Fintech:
Fintech has unlocked new opportunities to provide financial services to unbanked and underbanked populations, particularly in underserved regions such as rural India. By leveraging digital platforms and innovative technologies, fintech is bridging the gap and offering access to banking, credit, and other essential financial services that were previously inaccessible to these communities.
Key Differences Across Functionality, Risk, and Growth

Collaboration & Partnerships between banks and fintech
First of all, let’s understand why fintech are eager to cooperate with banks and vice-versa.
1. Banks generally have a more well-defined and stable client base.
2. A partnership, cooperation or collaboration with a bank is a stamp of trust that confirms the credibility of these FinTech services to the customer.
3. Banks tend to have bigger investment budgets that can provide a flow of capital to further develop FinTech services.
4.Banks have a lot of internal know-how and knowledge in areas that FinTech firms can benefit from, such as legal and regulatory (e.g. Client Due Diligence) compliance and risk management.Banks, on the other hand, have two main drivers to collaborate with FinTech companies.
1. Customers have become increasingly used to a seamless digital experience and expect the same from their bank; a service few banks are able to provide (yet).
2. Furthermore, due to the emergence of these one-stop-shops, FinTech companies have moved from being just a single service provider to providing a whole suite of services.
Collaboration Examples:
- ICICI Bank & Paytm :
Both partnered to offer digital credit products to its customers. This partnership leverage ICICI bank’s expertise in lending & Paytm’s expansive user base & digital platform, enabling both entities to reach a wider audience & provide seamless, instant credit to customers. - HDFC Bank & Razor pay :
Both partnered for specialising in payment gateways. This allow HDFC to enhance capabilities & offer innovative payment solutions to its customers. - SBI & YONO :
By collaborating with various fintech companies, SBI has created a one-stop solutions for its customers, offering a wide range of financial & non-financial services through a single app. - Rabobank digitized its customer onboarding journey via a partnership with Signicat, a Norwegian FinTech:
In 2017, Rabobank partnered with Norwegian FinTech Signicat to enhance digital identity services following the rise of iDIN. This enables businesses to easily onboard customers digitally through various identity solutions. Signicat’s expertise in digital identification and signing complements Rabobank’s established network, combining FinTech innovation with the credibility of a major bank. This partnership benefits both sides, offering Signicat access to a broader market while lending credibility to the small FinTech in a traditionally cautious corporate environment.

Reason for collaborations:
- Access to technology : Banks seek to leverage finance technology to improve efficiency & customer experience.
- Customers Acquisition : Fintech gain access to a broader customer base through established bank’s networks.
Mutual Benefits :
- Innovation & Efficiency : Banks can innovate faster through fintech partnership while fintech gain creditability & stability by associating with established financial institutions.
- Market Expansion : Both parties can tap into new markets & demographics, enhancing overall growth potential.
Key challenges for an effective collaboration :
1. Culture: A key challenge in collaboration is the gap between FinTechs’ innovative, entrepreneurial approach and the traditional, risk-averse culture of established banks.
2. Bank ‘grade’ readiness: FinTechs face lengthy, complex processes to meet banks’ compliance, legal, and risk standards, often taking over 18 months to develop a POC, which slows their progress.
3. Scaling & legacy: Banks must update legacy IT systems for regulatory compliance and cost efficiency while integrating new technologies at scale, shifting focus from maintenance to building agile, scalable models using APIs.
AI in Fintech Market
With the rapid adoption of technology especially artificial intelligence, financial institutes are making AI mandatory part of their day-to-day process. This is due to the fact that AI is cost effective, Improved Customer Experience, & Increased Efficiency.
Real-World Examples of AI in Fintech :
1. Bank of America’s Erica :
Erica is Bank of America’s artificial intelligence, which is integrated into the bank’s mobile app and provides virtual assistance using advanced AI technology. It assists in providing personalized and efficient backing experiences to their customers.
Through voice and text form, Erica responds to customers by telling account balance, transaction history, making payments and budgeting insights.
2. DBS Bank’s AI :
Singapore’s bank DBS uses AI to improve the efficiency of credit processing operations. AI automation works to reduce processing time, assess credit and loan applications without any delay.
3. Cognito by Vectra :
A company named Vectra developed Cognito to mitigate cyber threats. This software detects cyber attacks, identifies attackers, and even finds compromised data.
Challenges of AI in Fintech :
Despite the addition of AI in finance sector with countless benefits, specific risks and challenges must be considered. The first concerning challenge is data privacy and security. Fintech companies should keep a balance between getting customers data and breaching privacy. Strong data protection measures like encryption control should be taken to ensure data safety.
Another challenge is transparency regarding how much AI will use customer data. AI is inevitable, but what’s important is providing a clear and fair explanation of AI usage, resulting in users’ trust and confidence. Additionally, cyber attacks are the biggest threat to the fintech industry, which should be countered by robust and rapidly evolving machine learning models.
Conclusion :
This article delves into the key technologies revolutionizing the banking industry, including blockchain, APIs, artificial intelligence, and the growing demand for digital payments. It highlights how fintechs prioritize a customer-centric approach while traditional banks invest in digital transformation to remain competitive. The piece discusses the regulatory compliance challenges both sectors face and emphasizes the importance of collaboration to leverage technology, enhance risk management, and promote financial inclusion. By examining successful partnerships between banks and fintechs, the article illustrates how these collaborations can drive innovation, efficiency, and market expansion, ultimately benefiting both industries and their customers.